It's very easy to lay claim to this particular strip of land. So easy indeed that I am surprised the likes of Macedonia, Italy, France and Turkey haven't done that yet. You can't look to the past for proof of your right of ownership of the land - not this land. That is why, again, the good that this layer might be doing to remembering the past seems far outweighed by the damage its propagandist nature will likely cause to the future.
You might be right in that it would take a (Chinese?) empire conquering the Holy land to put out this fire (for a while at least).