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I'm amazed that they would be like this. Isnt this what geo-caching is all about? The opportunity to reach millions more users is surely what would make the thing better, in geocaching, i can only see that the more poeple doing it the better it will be.

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They probably see it as a drain on their resources, since unless people click though they don't get to show their adds.

Though I agree its excellent, and if they wont offer this service someone else is sure to snap it up and they'll be history